07 Nov 2025
When McDonald’s Needed Impact - NHR Delivered
When McDonald’s New Zealand planned to launch its biggest burger ever, The Big Arch, they needed more than just marketing. They needed a logistics partner that could manage the scale, the expectations and the visibility. That’s why they partnered with NHR Group, and together we pulled off one of the most eye-catching brand activations of the year.
A massive burger on the back of a prime mover? Not your average job. But then again, we’re not your average truck hire company.
This was a partnership that worked because NHR knows how to mix smart logistics with high-impact delivery.
The Ultimate Collaboration in Brand Activation Logistics
McDonald’s had a creative vision: build a giant version of The Big Arch burger and take it across Aotearoa to drum up national excitement. It wasn’t just a product launch. It was a full-scale brand activation. That meant everything needed to be bold, reliable and well-executed, from the burger design to the transport solution.
Here’s why they chose NHR Group:
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Proven track record in campaign logistics
We’ve supported nationwide campaigns before, with brands that need things to go right the first time. Our team understands the practical side of event transport, where timing, load handling and presentation all matter.
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Reliable truck hire, tailored to campaigns
Our fleet includes specialised options for promotional transport and heavy display loads. We're used to managing custom-built pieces, large-scale props and items that can't be left to chance.
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End-to-end transport support
From pickup to placement, we took care of every detail. That meant less stress for McDonald’s and more consistency across every stop of their campaign.
Want to see it in action? Watch the official McDonald’s reel and check out the burger here.
Truck Hire That Supports Brand Storytelling
Moving something as unique as New Zealand’s largest burger model wasn’t as simple as loading a trailer. This campaign was seen by thousands around the country and shared across digital platforms - so the vehicle itself became part of the McDonald’s story.
McDonald’s trusted NHR Group because we understand how good transport supports great storytelling. Our trucks weren’t just moving a load. They were backing one of the most talked-about campaigns of the year.
If you work in marketing, events or promotions, you already know how difficult it can be to find a transport partner who gets the bigger picture.
Trusted Truck Hire for Business Campaigns
At NHR Group, we offer expert-managed, flexible truck hire services designed for:
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Product launches
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Roadshows
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Brand or promotional activations
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Event and display transport
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Custom logistics for oversized or specialty loads
Whether you’re moving an oversized burger, an experiential display, or a full product showcase, getting from A to B looking sharp and staying on schedule makes all the difference.
If your next activation needs more than just driving power, we’re the team for the job.
Plan Your Next Campaign with Confidence
McDonald’s campaign worked because everything lined up: the idea, the execution, and the logistics. Choosing the right transport partner meant there were no compromises - only impact.
If your campaign needs expert planning, specialist vehicle support or a logistics team that understands both brand and detail, talk to NHR Group.
Get in touch today and let’s create something worth sharing.
